How to use AI to plan and repurpose your marketing content

Most business owners are posting content on the fly – scrambling for ideas, writing from scratch every time and never quite showing up as consistently as they’d like.

AI changes that. Not by writing everything for you, but by helping you think further, plan smarter and get more out of every piece of content you create.

In this practical Tech Hub webinar, certified AI trainer Natalie Luckham will show you how to use AI to build a content plan that works for your business.

She’ll also explain how to take one idea and turn it into a week’s worth of posts, emails and more, without losing your voice in the process.

Whether you’re a solo founder juggling everything, a marketer looking to work smarter or someone who’s tried AI and found it a bit generic, this session will show you what’s actually possible and how to make it work for you.

What you’ll learn

• How to use AI to build a content plan that actually reflects your voice and goals, not a generic template

• How to take one piece of content and turn it into posts, emails, captions, carousels and more – without it sounding copy-pasted

• How to prompt AI effectively so the output is on-brand, not bland

• How to build a simple repeatable system for content creation that saves you hours each week

• What AI can and can’t do for your marketing – and how to stay in the driver’s seat

• A live working demo using real content examples

Who should attend

• Small business owners and founders who create their own content and want to do it faster

• Marketers and freelancers ready to add AI to their content workflow

• Anyone who knows AI can help with marketing but isn’t sure where to start

About the speaker

Natalie is the owner of Naturally Social, an award-winning B Corp social media consultancy that has supported hundreds of businesses since 2015.

Previously named the UK’s number-one social media adviser, she holds a CIM Level 6 Award in AI marketing and is a certified AI trainer.

She’s now on a mission to show business owners how AI can transform their marketing, while upskilling the marketers and freelancers of the future.

How to join the online webinar

When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Tech Hub

A collaboration between Google and Sage and built by Enterprise Nation, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.